{"id":54712,"date":"2020-04-22T09:47:00","date_gmt":"2020-04-22T07:47:00","guid":{"rendered":"https:\/\/www.parlonsrh.com\/agence\/?p=54712"},"modified":"2024-07-22T20:14:06","modified_gmt":"2024-07-22T18:14:06","slug":"parlons-rh-et-le-cfpj-guident-votre-demarche-employee-advocacy","status":"publish","type":"post","link":"https:\/\/www.parlonsrh.com\/agence\/parlons-rh-et-le-cfpj-guident-votre-demarche-employee-advocacy\/","title":{"rendered":"Parlons RH et le CFPJ guident votre d\u00e9marche d\u2019employee advocacy"},"content":{"rendered":"\n<p><strong>Les r\u00e9seaux sociaux prennent de plus en plus de place dans notre soci\u00e9t\u00e9, il n\u2019y avait donc pas de raison que le monde de l\u2019entreprise n\u2019en soit pas chamboul\u00e9 \u00e9galement&nbsp;! Depuis quelques ann\u00e9es maintenant, on constate que les programmes d\u2019employee advocacy s\u2019installent dans les strat\u00e9gies recrutement, marque employeur voire business des organisations. Au-del\u00e0 du terme \u00e0 la mode, savez-vous exactement en quoi consiste une telle d\u00e9marche&nbsp;?<\/strong><\/p>\n\n\n\n<p>Pour tout savoir de l\u2019employee advocacy, le&nbsp;<a href=\"https:\/\/www.cfpj.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CFPJ<\/a>&nbsp;(Centre de Formation et de Perfectionnement des Journalistes) met \u00e0 votre disposition un&nbsp;<a href=\"https:\/\/landings.cfpj.com\/livre-blanc-employee-advocacy.html\" target=\"_blank\" rel=\"noreferrer noopener\">livre blanc<\/a>&nbsp;qui fait le tour de la question. Ainsi, vous y retrouverez des analyses strat\u00e9giques d\u2019experts de l\u2019employee advocacy, de la marque employeur et des r\u00e9seaux sociaux, ainsi que des t\u00e9moignages concrets et pratiques de professionnels RH qui ont saut\u00e9 le pas, ou qui accompagnent les entreprises dans leur d\u00e9marche. Parmi eux&nbsp;:&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/thomaschardin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Thomas Chardin<\/a>, dirigeant fondateur de Parlons RH&nbsp;; et&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/thomaslarrede\/\" target=\"_blank\" rel=\"noreferrer noopener\">Thomas Larr\u00e8de<\/a>, Responsable du P\u00f4le Social Media de Parlons RH.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Des conseils strat\u00e9giques<\/h3>\n\n\n\n<p>Dans la majorit\u00e9 des cas, c\u2019est en soutien \u00e0 une strat\u00e9gie de recrutement que l\u2019on met en place une d\u00e9marche d\u2019employee advocacy. Mais Thomas Chardin rel\u00e8ve qu\u2019un programme d\u2019employee advocacy a bien un triple b\u00e9n\u00e9fice : une attractivit\u00e9 am\u00e9lior\u00e9e, une fid\u00e9lisation accrue et un engagement renforc\u00e9. Cette d\u00e9marche est donc \u00e0 envisager dans le cadre de votre&nbsp;<a href=\"https:\/\/www.parlonsrh.com\/agence\/dossier-drh-pleins-phares-sur-la-marque-employeur\/\" target=\"_blank\" rel=\"noreferrer noopener\">strat\u00e9gie de marque employeur<\/a>&nbsp;globale.<\/p>\n\n\n\n<p>Un vrai programme d\u2019employee advocacy demande du temps et des moyens. Il s\u2019inscrit sur le long terme si vous souhaitez d\u00e9velopper une fiert\u00e9 d\u2019appartenance naturelle. Pour que cette strat\u00e9gie fonctionne, Thomas Chardin cite 4 \u00e9cueils&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Le 100 % communication<\/li><li>Le 0 % management<\/li><li>Le tout, tout de suite<\/li><li>Le trop package<\/li><\/ul>\n\n\n\n<p>La d\u00e9marche de&nbsp;<a href=\"https:\/\/www.parlonsrh.com\/agence\/marque-employeur-comment-developper-son-attractivite-rh\/\" target=\"_blank\" rel=\"noreferrer noopener\">marque employeur<\/a>, comme celle d\u2019employee advocacy, ne consiste pas \u00e0 s\u2019inventer une nouvelle marque, mais \u00e0 d\u00e9velopper, \u00e0 optimiser \u2013 et \u00e0 corriger si n\u00e9cessaire \u2013 celle qui existe d\u00e9j\u00e0.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Des conseils pratiques<\/h3>\n\n\n\n<p>Pour Thomas Larr\u00e8de, il est capital de comprendre qu\u2019un programme d\u2019employee advocacy&nbsp;<a href=\"https:\/\/www.parlonsrh.com\/agence\/10-questions-et-leurs-reponses-que-vous-vous-posez-sur-lanimation-de-votre-marque-employeur-sur-les-reseaux-sociaux\/\" target=\"_blank\" rel=\"noreferrer noopener\">ne s\u2019impose pas<\/a>, mais s\u2019installe sur la dur\u00e9e, gr\u00e2ce \u00e0 des collaborateurs qui ont d\u00e9j\u00e0 personnellement investit les r\u00e9seaux sociaux, et qui manifestent un int\u00e9r\u00eat pour ces plateformes. La force de l\u2019employee advocacy est de permettre une prise de parole individuelle, sp\u00e9cifique \u00e0 chacun, et id\u00e9alement sinc\u00e8re. Pour cela, il recommande 13 \u00e9tapes cl\u00e9s essentielles pour lancer et conduire un programme efficace. Son conseil phare&nbsp;: fonctionnez par vague. Commencez par s\u00e9lectionner des collaborateurs qui sont volontaires et \u00e0 l\u2019aise avec les r\u00e9seaux sociaux, pour impulser la d\u00e9marche.<\/p>\n\n\n\n<p>Puis, comment int\u00e9grer les collaborateurs r\u00e9ticents ou opposants ? Pour ces profils, Thomas Larr\u00e8de cite 3 leviers possibles&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pr\u00e9sentation du projet et des KPIs<\/li><li>Organisation de rencontres avec les premiers ambassadeurs<\/li><li>Mise en place d\u2019un suivi r\u00e9gulier entre le nouvel ambassadeur et l\u2019ambassadeur ayant d\u00e9j\u00e0 particip\u00e9 au programme d\u2019employee advocacy<\/li><\/ul>\n\n\n\n<p>En conclusion, il ne faut pas oublier que dans \u201cr\u00e9seaux sociaux\u201d, il y a le mot \u201csocial\u201d : il faut de l\u2019humain, de l\u2019authenticit\u00e9 et de la v\u00e9rit\u00e9 pour que ces comptes sociaux soient incarn\u00e9s et int\u00e9ressants pour les personnes que l\u2019on cherche \u00e0 cibler.<\/p>\n\n\n\n<p>Pour encore plus d\u2019informations et de conseils, le livre blanc du CFPJ est en&nbsp;<a href=\"https:\/\/landings.cfpj.com\/livre-blanc-employee-advocacy.html\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00e9l\u00e9chargement gratuit<\/a>.<\/p>\n\n\n\n<p><strong>Source :<\/strong> <a href=\"https:\/\/www.cfpj.com\" target=\"_blank\" rel=\"noreferrer noopener\">CPFJ<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les r\u00e9seaux sociaux prennent de plus en plus de place dans notre soci\u00e9t\u00e9, il n\u2019y avait donc pas de raison que le monde de l\u2019entreprise n\u2019en soit pas chamboul\u00e9 \u00e9galement ! Depuis quelques...","protected":false},"author":39,"featured_media":54860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-groupe"],"acf":[],"yoast_head":"<title>Parlons RH et le CFPJ guident votre d\u00e9marche d\u2019employee advocacy<\/title>\n<meta name=\"description\" content=\"Mise en place d&#039;une d\u00e9marche d&#039;employee advocacy ? 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