{"id":54706,"date":"2020-06-25T09:24:00","date_gmt":"2020-06-25T07:24:00","guid":{"rendered":"https:\/\/www.parlonsrh.com\/agence\/?p=54706"},"modified":"2024-07-22T20:14:25","modified_gmt":"2024-07-22T18:14:25","slug":"parlons-employee-advocacy-avec-sociallyup","status":"publish","type":"post","link":"https:\/\/www.parlonsrh.com\/agence\/parlons-employee-advocacy-avec-sociallyup\/","title":{"rendered":"Parlons Employee Advocacy avec SociallyUp"},"content":{"rendered":"\n<p><strong>Seuls 54 % des internautes europ\u00e9ens font confiance aux contenus et aux informations publi\u00e9s par les entreprises. \u00c0 l\u2019inverse, ils sont neuf sur dix \u00e0 accorder du cr\u00e9dit aux informations partag\u00e9es sur les comptes sociaux lorsqu\u2019il s\u2019agit de connaissances.<\/strong><\/p>\n\n\n\n<p>Ces chiffres nourrissent les arguments pour d\u00e9velopper l\u2019Employee Advocacy en entreprise, ou autrement dit : le concept du collaborateur qui prend la parole sur ses propres r\u00e9seaux sociaux, pour parler des actualit\u00e9s de son entreprise.<\/p>\n\n\n\n<p>Facile \u00e0 dire, moins facile \u00e0 mettre en place.&nbsp;<a href=\"https:\/\/content.socially-up.com\/employee-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dans leur livre blanc<\/a>, SociallyUp a rassembl\u00e9 les conseils de 7 experts des RH et des r\u00e9seaux sociaux.<\/p>\n\n\n\n<p>Vous retrouverez :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Florent Hernandez (<a href=\"https:\/\/alhena-group.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alhena Group<\/a>&nbsp;\/&nbsp;<a href=\"https:\/\/www.socially-up.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SociallyUp<\/a>)<\/li><li>Estelle Bureau Gillet (<a href=\"https:\/\/www.segulatechnologies.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEGULA Technologies<\/a>)<\/li><li>Emmanuel Vivier (<a href=\"https:\/\/hubinstitute.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HUB Institute<\/a>)<\/li><li>Anthony Poncier (<a href=\"https:\/\/www.top500bars.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top 500 Bars<\/a>)<\/li><li>Marie Doll\u00e9 (<a href=\"https:\/\/www.bpifrance.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">BPIFrance<\/a>)<\/li><li>Fadhila Brahimi (<a href=\"https:\/\/www.fb-associes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">FB-Associ\u00e9s<\/a>)<\/li><li>Thomas Larr\u00e8de (<a href=\"http:\/\/www.parlonsrh.com\/agence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Parlons RH<\/a>)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.parlonsrh.com\/agence\/wp-content\/uploads\/2020\/06\/Employee-Advocacy-Pas-de-r%C3%A9ussite-sans-limplication-de-la-DRH.jpg\" alt=\"Parlons RH employee advocacy\" class=\"wp-image-49783\" \/><\/figure><\/div>\n\n\n\n<p>Pour&nbsp;<strong>Thomas Larr\u00e8de<\/strong>, Responsable du p\u00f4le Social Media chez Parlons RH, la&nbsp;<a href=\"https:\/\/www.parlonsrh.com\/agence\/10-questions-et-leurs-reponses-que-vous-vous-posez-sur-lanimation-de-votre-marque-employeur-sur-les-reseaux-sociaux\/\" target=\"_blank\" rel=\"noreferrer noopener\">DRH a un grand r\u00f4le \u00e0 jouer<\/a>&nbsp;dans le d\u00e9ploiement d\u2019une d\u00e9marche d\u2019Employee Advocacy. De l\u2019impulsion du projet, en passant par la formation, jusqu\u2019au recueil des r\u00e9sultats au moment du bilan, l\u2019intervention de la DRH est fortement attendue et n\u00e9cessaire. Vous trouverez ici les \u00e9tapes essentielles o\u00f9 il sera important de faire entendre sa voix, de travailler en \u00e9quipe avec les autres services concern\u00e9s, et de prendre le lead sur cette d\u00e9marche globale.<\/p>\n\n\n\n<p>Vous l\u2019aurez compris,&nbsp;si vous devez vous lancer dans une d\u00e9marche d\u2019Employee Advocacy, ne mettez plus la DRH de c\u00f4t\u00e9. Le partage de comp\u00e9tences ne pourra que renforcer la pertinence de votre projet, et les effets positifs sur l\u2019entreprise (business, recrutement, turnover, etc.) s\u2019en feront ressentir.<\/p>\n\n\n\n<p>Pour t\u00e9l\u00e9charger le livre blanc de SociallyUp,&nbsp;<a href=\"https:\/\/content.socially-up.com\/employee-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">cliquez sur ce lien<\/a>.<\/p>\n\n\n\n<p>Source : <a href=\"https:\/\/www.socially-up.com\/?utm_source=landingpage\" target=\"_blank\" rel=\"noreferrer noopener\">SociallyUp<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seuls 54 % des internautes europ\u00e9ens font confiance aux contenus et aux informations publi\u00e9s par les entreprises. \u00c0 l\u2019inverse, ils sont neuf sur dix \u00e0 accorder du cr\u00e9dit aux informations partag\u00e9es...","protected":false},"author":39,"featured_media":54850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-groupe"],"acf":[],"yoast_head":"<title>Parlons Employee Advocacy avec SociallyUp<\/title>\n<meta name=\"description\" content=\"SociallyUp a rassembl\u00e9 7 experts pour d\u00e9crypter la d\u00e9marche de l&#039;Employee Advocacy. 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