{"id":54678,"date":"2020-12-10T11:22:00","date_gmt":"2020-12-10T10:22:00","guid":{"rendered":"https:\/\/www.parlonsrh.com\/agence\/?p=54678"},"modified":"2024-07-22T20:16:03","modified_gmt":"2024-07-22T18:16:03","slug":"les-modes-manageriales-du-conformisme-a-linnovation","status":"publish","type":"post","link":"https:\/\/www.parlonsrh.com\/agence\/les-modes-manageriales-du-conformisme-a-linnovation\/","title":{"rendered":"Les modes manag\u00e9riales : du conformisme \u00e0 l\u2019innovation"},"content":{"rendered":"\n

Si la transformation de l\u2019entreprise a toujours \u00e9t\u00e9 un sujet fort en RH, il l\u2019est d\u2019autant plus actuellement face aux d\u00e9fis entra\u00een\u00e9s par la crise sanitaire. La question du renouvellement du management est li\u00e9e \u00e0 ces transformations, et ainsi le concept de modes manag\u00e9riales. Pour aller plus loin dans vos r\u00e9flexions, Parlons RH a particip\u00e9 \u00e0 cet ouvrage collectif traitant du sujet.<\/strong><\/p>\n\n\n\n

Sous la direction de Romain Zerbib<\/a>, d\u00e9couvrez Les modes manag\u00e9riales : du conformisme \u00e0 l\u2019innovation<\/em><\/a>, paru aux \u00e9ditions EMS cette ann\u00e9e. Cet ouvrage rassemble 18 chapitres qui abordent les modes manag\u00e9riales sous diff\u00e9rents angles.<\/p>\n\n\n\n

Entreprise lib\u00e9r\u00e9e, bonheur au travail, flex office\u2026 Comment expliquer que de nombreux managers adoptent, au m\u00eame moment, le m\u00eame mod\u00e8le de management alors qu\u2019ils \u00e9voluent au sein d\u2019organisations diff\u00e9rentes, soumises \u00e0 des logiques distinctes ? Comment expliquer qu\u2019une nouvelle pratique soit unanimement recommand\u00e9e un jour puis fortement rejet\u00e9e le lendemain ? Que se passe-t-il au sein des organisations qui succombent \u00e0 une mode ? Quel lien existe-t-il entre mode et innovation manag\u00e9riale ?<\/p>\n\n\n\n

Voici quelques-unes des interrogations auxquelles cet ouvrage tente d\u2019apporter une r\u00e9ponse \u00e0 la fois th\u00e9orique et pratique. Il s\u2019appuie sur un ensemble d\u2019experts acad\u00e9miques et professionnels qui d\u00e9construisent le ph\u00e9nom\u00e8ne des modes en management pour aider les entreprises \u00e0 innover de fa\u00e7on plus efficace.<\/p>\n\n\n\n

Avec une pr\u00e9face r\u00e9dig\u00e9e par Christophe Midler<\/a>, chercheur qui a introduit le concept de modes manag\u00e9riales d\u00e8s 1986, embarquez pour une r\u00e9flexion plus que jamais d\u2019actualit\u00e9.<\/p>\n\n\n\n

Dans son chapitre \u00ab Marque employeur de l\u2019entreprise : le bon sens de la modernit\u00e9 ? \u00bb, Thomas Chardin<\/strong>, dirigeant fondateur de Parlons RH, s\u2019attarde sur l\u2019engouement autour de la marque employeur, qui a bien sa place parmi ces ph\u00e9nom\u00e8nes de mode en entreprise. Mais est-ce une tare d\u2019\u00eatre \u00e0 la mode ? Pour lui, la d\u00e9marche est surtout moderne, c\u2019est-\u00e0-dire ancr\u00e9e dans le temps pr\u00e9sent des DRH et des entreprises. Elle r\u00e9sonne avec le monde contemporain, avec les attentes des candidats et des collaborateurs. Elle est \u00e0 la fois un agent de coh\u00e9rence dynamique et un ciment solide de l\u2019identit\u00e9 employeur. Mais pour d\u00e9passer la simple mode et adopter une r\u00e9elle approche sinc\u00e8re, la marque employeur ne peut se construire que sur des techniques de marketing strat\u00e9gique qui embrassent l\u2019ensemble des activit\u00e9s RH et des pratiques manag\u00e9riales de l\u2019entreprise. Il d\u00e9veloppe ainsi en 6 points les bases d\u2019une telle d\u00e9marche.<\/p>\n\n\n\n

Dans cet ouvrage collectif, vous retrouverez aussi :<\/p>\n\n\n\n

\u2013 Romain ZERBIB : \u00ab Qu\u2019est-ce qu\u2019une mode manag\u00e9riale ? \u00bb<\/p>\n\n\n\n

\u2013 Philippe FACHE : \u00ab Comment naissent les modes manag\u00e9riales? \u00bb<\/p>\n\n\n\n

\u2013 Lionel PRUD\u2019HOMME : \u00ab Les modes manag\u00e9riales : vogues mondaines ou marqueurs sociaux ? \u00bb<\/p>\n\n\n\n

\u2013 Jos\u00e9 ALLOUCHE : \u00ab Les effets de mode manag\u00e9riale : entre acad\u00e9mie, consultance et business \u00bb<\/p>\n\n\n\n

\u2013 Patrick STORHAYE : \u00ab Les tendances manag\u00e9riales r\u00e9v\u00e9latrices de probl\u00e9matiques invariantes ? \u00bb<\/p>\n\n\n\n

\u2013 Patrick BOUVARD : \u00ab Pourquoi est-il in\u00e9vitable aujourd\u2019hui qu\u2019il y ait des modes manag\u00e9riales ? \u00bb<\/p>\n\n\n\n

\u2013 Ludovic TAPHANEL : \u00ab  Les mille et une appropriations de la mode \u00bb<\/p>\n\n\n\n

\u2013 Soufyane FRIMOUSSE et Jean-Marie PERETTI : \u00ab Les r\u00e9seaux de la mode manag\u00e9riale \u00bb<\/p>\n\n\n\n

\u2013 Andr\u00e9 PERRET \u00ab Les effets de mode en RH\u2026 et si on savait en profiter ? \u00bb<\/p>\n\n\n\n

\u2013 Michel BARABEL : \u00ab Quand les modes challengent la fonction RH \u00bb<\/p>\n\n\n\n

\u2013 S\u00e9verine LOUREIRO : \u00ab Modes manag\u00e9riales et exp\u00e9rience collaborateur : un levier de (des)enchantement ? \u00bb<\/p>\n\n\n\n

\u2013 Fran\u00e7ois GEUZE : \u00ab Le bonheur au travail \u00bb<\/p>\n\n\n\n

\u2013 Lo\u00efc Le MORLEC : \u00ab Se lib\u00e9rer de l\u2019entreprise lib\u00e9r\u00e9e \u00bb<\/p>\n\n\n\n

\u2013 Thomas CHARDIN : \u00ab Marque employeur de l\u2019entreprise : le bon sens de la modernit\u00e9 ? \u00bb<\/p>\n\n\n\n

\u2013 Mathilde BRIERE  : \u00ab La d\u00e9viance positive : un rem\u00e8de aux tendances manag\u00e9riales contreproductives ? \u00bb<\/p>\n\n\n\n

\u2013 Zacharie MAUGE : \u00ab Le conformisme source d\u2019innovation manag\u00e9riale ? \u00bb<\/p>\n\n\n\n

\u2013 Jean-Yves GUILLAIN et David AUTISSIER : \u00ab Le SwitchLab, naissance et diffusion d\u2019une innovation manag\u00e9riale inter-entreprises \u00bb<\/p>\n\n\n\n

\u2013 Olivier MEIER : \u00ab Qu\u2019est-ce qu\u2019une strat\u00e9gie d\u2019innovation et de rupture ? \u00bb.<\/p>\n\n\n\n

\u00c0 noter que l\u2019association Les Restos du C\u0153ur<\/a> sera b\u00e9n\u00e9ficiaire des droits d\u2019auteurs tir\u00e9s des ventes de l\u2019ouvrage ! D\u00e9couvrez Les modes manag\u00e9riales : du conformisme \u00e0 l\u2019innovation<\/a> publi\u00e9 en 2020 publi\u00e9 aux \u00e9ditions EMS.<\/p>\n\n\n\n

Source :<\/strong> Romain Zerbib \/ Getty Images<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Si la transformation de l\u2019entreprise a toujours \u00e9t\u00e9 un sujet fort en RH, il l\u2019est d\u2019autant plus actuellement face aux d\u00e9fis entra\u00een\u00e9s par la crise sanitaire. La question du renouvellement...","protected":false},"author":39,"featured_media":54679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-groupe"],"acf":[],"yoast_head":"Les modes manag\u00e9riales : du conformisme \u00e0 l\u2019innovation<\/title>\n<meta name=\"description\" content=\"La transformation de l'entreprise est g\u00e9n\u00e9ralement li\u00e9e au concept d'innovation manag\u00e9riales. 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